My Personal Brand

Sounds funny right: personal brand. It’s all fun and games until someone shoots their own eye out with a Red Ryder Carbine Action Range Rifle with a Compass in the Stock …. or something like that. I’ll come back to personal injury later.

Sounds funny right: personal brand. It’s all fun and games until someone shoots their own eye out with a Red Ryder Carbine Action Range Rifle with a Compass in the Stock …. or something like that. I’ll come back to personal injury later.

See, we’re all brand managers. Now, maybe your brand is the Safeway with dirty outside walls and the trashcan with a lid that sits askew and has gunk on the flap–and flies, don’t forget flies. Or maybe your brand is Nordstrom. But make no mistake, you have a brand.

It could be that your brand isn’t going to have an impact on your life, not for the most part. You could wear a wife-beater every day, let that gut droop down all linty. Or, it could be that your life IS your brand. Like, what you do has a direct bearing on your livelihood–ya know, groceries–or affects the number of smiles you give–and get!

Think of this way: When you hear someone’s name, what do you think about them. That’s pretty much their brand. The hell of it is, brands are about perception. Which means simply this: You may, in fact, be getting the bona fides of WHO a person is; but you may also be just PERCIEVING something. Ah, the rub, as Shakes (I figure the bard is dead, and he’d be cool with the abbreviation) likes to say. What is this rub of which I speak, you ask? Well, simply that your perception may be all that and a bag of Baked Lays. But it may be, well, just your perception.

Oh, but get ready for it. Here it comes. You ready. The profoundestest thing you’ve ever read on the interweb. And it’s all free, all here, all now: Perception is reality.

SHOCK!

AWE!

SAY IT AIN’T SO, ORULLIAN! C’mon, it’s just a blog, keep the truisms for 500 level direct reading courses where you can actually use the word “truism” and not sound like a turd.

Well, friends, I said it. It had to be done.

Now, let me say something a shade more profound. Perception is NOT reality. Reality is reality. See how that works?

It reminds me of when folks say, “Less is more.” Huh? We didn’t have the same math instructors, I guess. More is most certainly more. Like: More pie! More fries! More books! More pie! If someone tried to take some of the pie, or books, or pie, and say, “Hey, when I take some away, you actually have more … ” Well, I’m thinking about doing something rotten to that someone’s pie hole.

What it really means, folks, at least here on the West Coast, is that we’re breeding a generation of passive aggressive ass holes. But they do have good personal brands, I suppose.

Except … uh, no. Not really. Because here’s the mostest truth. The mostest, mostest: Humans are more “perceiving” than all our talk of perception accords them. What’s that little riddle mean? It means that with few exceptions–in my experience, anwyay–you know if someone’s an ass, even if they’re using the right words, and wearing the right clothes, and have all the latest sound bites to drop when management walks by. I even think the better part of us can hear the hollow laughter. You know what I mean, the one that can be “perceived” as genuine.

The insidious thing, friends, is that despite the real reality that most folks can see through the fascade, we’ve built a layer of crappiness that allows those who can play the “perception” game to succeed, while others fall victim to what amounts to their limit to play the part. It’s not unlike the correlation between good TV presence and the Oval Office, right? I mean, who wants a President who looks bad on TV. Gross.

Similarly, well, the brands of large organizations, corporations, religions … hell, even cliques of friends, have their threshold of tolerance. Even geek groups are guilty–I know, I can qualify there–since I’ve seen chastizement when someone gets a bit too cool … real cool, I mean. Like hitting the juke-box-with-your-fist-to-fire-up-Buddy Holly-without-putting-in-your-nickle cool.

And so back to where we started: personal injury. Be careful that you don’t shoot your Red Ryder gun (or your mouth) off and have it ricochet and hit you in the eye. Injuries to glasses are easier to fix than your personal brand.

I’ll be talking a lot more about this. So, stay tuned, as the saying goes …